About the company

ASUS: the life of the company

The name of the ASUS company comes from the word Pegasus (Pegasus) – that was the name of the winged horse from ancient Greek mythology, symbolizing wisdom and knowledge, so the ASUS brand embodies the power, spirit of creativity and purity of this creature. With each new ASUS product, new peaks are being conquered.

ASUS is the creator of the most purchased and most award-winning motherboards, as well as one of the three leading laptop manufacturers in the world.

Being the leader of the new digital era, ASUS offers a wide range of products, including motherboards, video cards, optical drives, monitors, PCs, laptops, netbooks, servers, multimedia devices, wireless solutions, network equipment, tablet computers and smartphones.

ASUS laptops are popular among users around the world. So, in most countries of the Asia-Pacific region, ASUS is the leader in the consumer-class notebook market, and in Central and Eastern Europe it ranks second.
Over the past decades, the Taiwanese information technology industry has experienced tremendous growth, putting this country among the leaders of the global market. One of the engines of growth was the ASUS company, formed as a manufacturer of motherboards with a minimum number of employees, and now has more than 17 thousand employees worldwide. ASUS produces products in almost all industries related to the IT category: computer components and peripherals, laptops, tablet computers, servers and smartphones.

The secret of ASUS' success is the desire for innovation. Among the company's revolutionary products are the PadFone smartphone, which captivated the public at Computex 2011, as well as the hybrid mobile solutions TAICHI and Transformer Book that followed it.

Innovation is the secret of the company's success among consumers, as well as among specialists who noted ASUS products with a lot of enthusiastic reviews (4368 awards from specialized media and organizations in 2015 alone). The figures speak about the continued development of the brand: every year ASUS increases the supply of laptops, and the company's revenue in 2015 amounted to 14 billion US dollars.

Being one of the most respected companies in the world according to Fortune magazine, ASUS offers a wide range of products for a comfortable digital life today and in the future, including Zenbo robots, ZenFone smartphones, ZenBook ultrabooks, high-quality computer components and peripherals, as well as innovative solutions for the Internet of Things, virtual and augmented reality. In 2017, ASUS products won 4,511 awards, and the turnover of the company, which has more than 16 thousand employees and more than 5 thousand high-class developers around the world, amounted to 13 billion US dollars.